1. Imagine and script the future

The cross-functional performances of companies that succeed in their disruptive innovation approach are :

• a culture marked by agility, challenge, curiosity and highly structured communication;

• they are customer-focused at the forefront, and concerned with opinion makers;

• they can count on cutting-edge scientific expertise;

• they use simulation and virtual reality;

• their organization fosters a strong link between research and marketing;

• they maintain close relations with laboratories, universities... ;

• they have set up a powerful intelligence organization.

This fact sheet will help you get closer to this...