1. Imagine and script the future
The cross-functional performances of companies that succeed in their disruptive innovation approach are :
a culture marked by agility, challenge, curiosity and highly structured communication;
they are customer-focused at the forefront, and concerned with opinion makers;
they can count on cutting-edge scientific expertise;
they use simulation and virtual reality;
their organization fosters a strong link between research and marketing;
they maintain close relations with laboratories, universities... ;
they have set up a powerful intelligence organization.
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Imagine and script the future
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Bibliography
Also in our database
Bibliography
Clayton M. Christensen, The Innovator's Solution , 2003
Clayton M. Christensen, The Innovator's Prescription - A disruptive solution for healthcare , 2008
W. Chan Kim, Renée Mauborgne, Blue Ocean Strategy , 2005
Christopher Meyer, It's Alive: The Coming Convergence of Information, Biology and Business...
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http://www.paperblog.fr Crédit Agricole's Technolab
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