Practical sheet | REF: FIC0304 V1

Disruptive innovation in your sector or company

Author: Michel GUIGA

Publication date: August 10, 2011 | Lire en français

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5. Mistakes to avoid

5.1 Restrict scope to R&D

In these approaches driven by technological breakthroughs, there's a strong tendency to forget the notion of providing value to the average customer. On the contrary, open, connected structures, such as :

  • Technolabs or industrial Technocentres dedicated to export markets;

  • the creation of strategic upstream partnerships between leading companies in related sectors;

  • joint ventures or joint projects to create pre-competitive technology platforms;

  • outsourced incubator systems in dedicated structures providing the working environment, sometimes a few support functions and recourse to external, independent experts...

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