Practical sheet | REF: FIC1844 V1

Double look, double talk: how do you communicate?

Authors: Pierre MONGIN, Laurent DELHALLE

Publication date: October 10, 2024 | Lire en français

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AUTHORS

  • Pierre MONGIN: Mind mapping speaker, consultant and author

  • Laurent DELHALLE: Lecturer at Sciences Po Lyon and École de Guerre Économique

 INTRODUCTION

You can have solved the crisis by containing its causes and still be in the spotlight. You can be "innocent" and even uninvolved in triggering a crisis and still be considered responsible. What can you do about it?

A "double" discourse is necessary:

  • a discourse on facts;

  • a discourse on how to deal with facts.

We'll look at how to choose between three communication strategies: minimal communication, controlled discretion and transparency, with their respective advantages and disadvantages. We'll then take a closer look at the five possible responses.

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Double look, double talk: how do you communicate?