Practical sheet | REF: FIC0236 V1

Generate and test conceptual innovation scenarios

Author: Jean SEMO

Publication date: May 10, 2014 | Lire en français

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2. Explore the organization's innovative success stories

By revisiting successful innovations from the past, the organization rediscovers the essentials that have led to its success. The team is immersed in a positive dynamic of innovation.

This step is as follows:

  • participants create individual constructs of the organization's successes that tell the story and describe the life cycle of products, processes, services...

  • Based on these constructs, develop narratives about the extended environment and the successful history of the organization's products, processes or services;

  • Finally, formulate the key success factors for innovation with Post-it® notes on the key elements of the constructions.

Enriched by this shared exploration, the team can then generate new avenues...

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