4. Co-design and test innovative scenarios

This LEGO® SERIOUS PLAY® approach to innovation explores the field of possibilities by visualizing it.

• How can we transform usage scenarios into innovation opportunities and innovative solutions?

• How can you experiment with innovative solutions without risk?

You can develop innovative scenarios not only for use, but also for purchasing, maintenance, recycling and business models. Always follow the same steps:

• each participant builds his or her own scenarios, without consulting the others;

• identify together the key elements of innovation by making Lego connections between the individual constructions;

• work together on a collective construction of key innovative...