Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
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Jean SEMO: Managing Director, AVEA Partners
INTRODUCTION
Would you like to test new areas of innovation for your products and processes? Would you like to explore without risk the conceptual solutions that have been generated in multicultural teams?
Going beyond traditional creativity techniques, the LEGO® SERIOUS PLAY® method shifts the imagination by building products and processes in 3D. It enables solutions to be visualized in their context and life cycle.
This sheet will help you :
clarify the environment and the market;
co-construct product and process usage scenarios;
simulate conceptual scenarios through experimentation.
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The Ultimate Scientific and Technical Reference
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Management and innovation engineering
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Generate and test conceptual innovation scenarios
Bibliography
Also in our database
Bibliography
Fein G., "Pretend Play: Creativity and Consciousness", in Görlitz D. and J. F. Wohlwill (eds), Curiosity, Imagination and Play , Hillside, NJ, Lawrence Erlbaum,1987
Furth Hans G., Piaget & Knowledge: Theoritical Foundations (2 nd ed.), University of Chicago Press, 1981
Gauntlette D.,...
Websites
AVEA Partners : www.aveapartners.com
Imagilab, Lausanne: imagilab.org/research_workingpapers.htm
Products and suppliers
Lego materials to order on site LEGO
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The Ultimate Scientific and Technical Reference