Practical sheet | REF: FIC0238 V1

Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling

Author: Jean SEMO

Publication date: May 10, 2014 | Lire en français

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    Overview

    Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.

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    AUTHOR

    • Jean SEMO: Managing Director, AVEA Partners

     INTRODUCTION

    You want to carry out an analysis of needs that are expressed, aroused, latent, or about to be demanded. All these needs are constructed by your teams in Lego bricks and characterized by storytelling. The LEGO® SERIOUS PLAY® method encourages the individual and collaborative emergence of all needs in an explicit way, beyond subjective verbalization, through 3D constructions and the sharing of metaphorical narratives in a fluid way.

    This sheet will help you :

    • harness and leverage the creative potential of each individual and the team;

    • motivate and engage 100% of members;

    • to explore every need.

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