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Practical sheet | REF: FIC1875 V1

Handle questions, objections and follow-up

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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6. Mistakes to avoid

6.1 Don't let your pitch go to waste

A presentation without follow-up is a lost opportunity. Don't confuse silence with interest. Don't send a generic e-mail. Don't assume that your contact will follow up. Don't minimize the impact of small objections: they're often decisive. Finally, don't apologize for following up: propose, rephrase and bounce back.

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