Identify your positioning and the challenges of the pitch

Pitching isn't just about presenting an idea or describing a product. It's about provoking a decision, creating an opportunity, arousing an interest, making an impression. The pitch is not an end in itself, it's a tool in the service of an objective: to obtain an agreement, financing, a commitment, a meeting.

But before constructing your message, medium or posture, you need to get back to basics: why am I pitching? To whom? And to obtain what?

This sheet is dedicated to this strategic phase:

• lay the foundations of the pitch ;

• then build the content with clarity, relevance and impact.