Practical sheet | REF: FIC1875 V1

Handle questions, objections and follow-up

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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    3. Respond with assertiveness and flexibility

    In a post-pitch exchange, responding to a question or objection is not an exercise in defense, but in the art of balance: between clarity and diplomacy, between firmness and openness. This is where assertiveness comes into its own. Being assertive means neither imposing nor evading, but expressing a clear response, respecting the other's position while asserting your own.

    3.1 Understanding what an assertive response is

    Assertiveness rests on three pillars.

    • Clarity: getting to the heart of the matter, without unnecessary detours.

    • Respect: don't invalidate the other's position.

    • Firmness: defend your point without aggression.

    ...

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