4. Awareness of the need to set up systems to encourage "out-of-the-box" innovation
As companies capitalize on these successes and come to recognize the value of one or more channels running parallel to the official, standardized selection process, they end up setting up a dual system, pitting them against each other and, at best, getting them to cooperate and exploit their synergies.
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Awareness of the need to set up systems to encourage "out-of-the-box" innovation
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