8. Mistakes to avoid
8.1 Don't launch multiple, scattered initiatives to try and improve the likelihood of value-creating ideas emerging.
Indeed, the interdependence of management areas contributing to effective innovation is significant. We therefore need to adopt a global approach, which can only be achieved through group reflection with a group of representative players who share a desire to make progress on innovation issues.
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Mistakes to avoid
Bibliography
C. Cuisinier, E. Vallet, B. Yannou and D. Attias, Un nouveau regard sur l'innovation Logica Business Consulting & École centrale de Paris white paper, 2011
K. Goffin and R. Pfeifer, Innovation Management in UK and German Manufacturing Companies...
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