6. Orchestrating and professionalizing the innovation supply chain

The question that immediately springs to mind is: "Is it enough to take organizational measures, similar to those of the dual device, to achieve this transformation? We don't think so. Certainly, organizational changes will undoubtedly be necessary, but the way we think about and conduct innovation must also evolve.

For some companies, this may mean a paradigm shift. All the more so if they want to practice breakthrough innovation. This organization, which must in no way become a "second R&D", must be truly cross-functional, coordinating internal players and external innovation partners....