3. The salutary reaction to normalization: heroes who push innovation to the limit
To counteract the perverse effects of this form of selection, heroes are emerging, who carry innovation ideas that have failed to make it through the official selection process, and end up turning them into real success stories.
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The salutary reaction to normalization: heroes who push innovation to the limit
Awareness of the need to set up systems to encourage "out-of-the-box" innovation
Bibliography
C. Cuisinier, E. Vallet, B. Yannou and D. Attias, Un nouveau regard sur l'innovation Logica Business Consulting & École centrale de Paris white paper, 2011
K. Goffin and R. Pfeifer, Innovation Management in UK and German Manufacturing Companies...
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