7. Mistakes to avoid
Clearly, the "low-fertility standardized", "high-attrition standardized" and "hero" funnels are not the kind of funnels that promote the speed – turnover – and quality of the ideas selected. With the acceleration of innovation, they need to evolve towards the other two types of funnel. In a way, we need to move towards more agile management.
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Mistakes to avoid
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