7. Mistakes to avoid
Clearly, the "low-fertility standardized", "high-attrition standardized" and "hero" funnels are not the kind of funnels that promote the speed – turnover – and quality of the ideas selected. With the acceleration of innovation, they need to evolve towards the other two types of funnel. In a way, we need to move towards more agile management.
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Mistakes to avoid
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Bibliography
C. Cuisinier, E. Vallet, B. Yannou and D. Attias, Un nouveau regard sur l'innovation Logica Business Consulting & École centrale de Paris, Paris, 2011
Authors
Charles CUISINIER, Ronan CIVILISE, Gwenola BERTOLUCI and...
The Ultimate Scientific and Technical Reference
