Implement a competitive intelligence approach

The organization of working time is often mainly focused on the inside of the company or on its customers. Yet it's clear that part of your company's growth depends on the performance and aggressiveness of your competitors, the quality of their products and the prices they charge.

Competitive intelligence is too often relegated to the back burner of priorities.

The aim of this sheet is to guide you in setting up a competitive approach by :

• detailing the benefits of competitive intelligence through the information it is possible and interesting to collect;

• providing the main steps involved in setting up a competitive intelligence system;

• revealing concrete actions you can take to build and deploy your competitive intelligence approach.