8. Mistakes to avoid

Competitive intelligence on the Internet is one thing, but don't neglect the "field" aspects. Mobilizing sales forces or field staff can be a key factor in the success of a competitive intelligence system.

Don't lose sight of the importance of giving yourself the means to build an effective competitive intelligence system: high-performance software to automate and save time, time allocated on the job descriptions of those involved in competitive intelligence, awareness-raising...