7. Our advice

Keep a close eye on your competitors! Websites, online press, social networking sites... but also in the field. This is an integral part of business intelligence.

Make sure that the information fulfils its purpose and reaches the right people. Although it may seem restrictive, a dematerialized tracking system for transmitted information can be extremely effective when you need to justify the ROI of a monitoring system.

Keep your surveillance perimeter alive. It evolves rapidly, both in terms of sources and actors.