5. Mistakes to avoid
5.1 Don't get fixated on the most obvious stakeholders
There is always a risk of the group becoming fixated on the most obvious stakeholders from its point of view (e.g. the end customer or the consumer). Take care to diversify viewpoints and consider other stakeholders to lead to new opportunities.
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Bibliography
Norme NFX 30 264 : AFNOR, Management environnemental - Aide à la mise en place d'une démarche d'éco-conception, February 2013
Bocken NPM, Allwood JM, Willey AR, King JMH (2012). Development of a tool for rapidly assessing the implementation difficulty and emission benefit of innovation,Technovation 32, p 19-31
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A practical guide to eco-innovation published by UNEP for small businesses in emerging countries. In two parts, this guide includes a methodological presentation of the eco-innovation approach, as well as a collection of useful tools for implementing the process
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