4. Our advice
4.1 Take the liberty of reversing the order of steps
The three stages should be approached iteratively, and the order of the phases is not set in stone! It's perfectly possible to start with the eco-ideation phase with a few initial stakeholders, and then return to concept mapping and evaluation, deepening the concepts as you go along.
SCROLL TO TOP4.2 Complete the picture with economic positioning
You can complement the stakeholder vision with the business model associated with the concept. Osterwalder...
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Bibliography
Norme NFX 30 264 : AFNOR, Management environnemental - Aide à la mise en place d'une démarche d'éco-conception, February 2013
Bocken NPM, Allwood JM, Willey AR, King JMH (2012). Development of a tool for rapidly assessing the implementation difficulty and emission benefit of innovation,Technovation 32, p 19-31
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A practical guide to eco-innovation published by UNEP for small businesses in emerging countries. In two parts, this guide includes a methodological presentation of the eco-innovation approach, as well as a collection of useful tools for implementing the process
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