2. Seek eco-innovative ideas from stakeholders
An eco-innovative concept is seen as the result of new (and therefore unprecedented) relationships between stakeholders identified as priorities. In the eco-ideation phase, the aim is to generate elementary ideas, then product/service concepts, based on the association of stakeholders.
2.1 Approach 1: idea aggregation
You can start by identifying a promising idea (i.e. one that reduces environmental impact and creates value) for each stakeholder. Next, you'll need to find out which other stakeholders (2 to 3) are in synergy with this initial idea.
Example of Tasty Tuna
The can supplier's idea: develop an internal coating without the risk of chemical contamination.
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Bibliography
Also in our database
Bibliography
Norme NFX 30 264 : AFNOR, Management environnemental - Aide à la mise en place d'une démarche d'éco-conception, February 2013
Bocken NPM, Allwood JM, Willey AR, King JMH (2012). Development of a tool for rapidly assessing the implementation difficulty and emission benefit of innovation,Technovation 32, p 19-31
ToolWebsites
A practical guide to eco-innovation published by UNEP for small businesses in emerging countries. In two parts, this guide includes a methodological presentation of the eco-innovation approach, as well as a collection of useful tools for implementing the process
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