3. Distinguishing between concept and knowledge
According to the C/K theory, designers approach either the C domain of concepts, or the K domain of knowledge. On the one hand, proposals for new product ideas are formulated (at this stage, they are neither validated nor verified). On the other, new knowledge is created, and existing knowledge is used to assess the feasibility of ideas. Innovating therefore means "expanding" the space of new product concepts you have in mind, and "expanding" the space of knowledge you master to turn your ideas into reality. Innovating also means moving from the C to the K space, as creativity and concretization dictate.
If you're not careful, many of your colleagues will criticize your innovative initiatives or be skeptical, because you're proposing concepts while they're waiting for knowledge, suggesting new product ideas while...
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Le Masson P., Weil B. and Hatchuel A. – Les Processus d'innovation : conception innovante et croissance des entreprises , Hermès Sciences Éd., Paris, (2006).
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