4. Seizing external opportunities and developing future product performance
Innovation is a new product, service or process. But it's also an opportunity that only a few innovators seize. For example: there was a need for a low-cost writing utensil, yet only BIC® invested in this area to create the disposable ballpoint pen. Innovation also means finding a "space" for new products before others do. And these spaces already exist: we need to discover them in order to study and invest in them.
4.1 So what's your role?
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Seizing external opportunities and developing future product performance
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Le Masson P., Weil B. and Hatchuel A. – Les Processus d'innovation : conception innovante et croissance des entreprises , Hermès Sciences Éd., Paris, (2006).
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