2. Measure novelty to better manage your project
Depending on the degree of novelty of the concept you want to develop, the way you manage the project will vary. Obviously, a radically new product will surprise customers and make distributors cautious. Quite often, the more radically different the product, the longer it will take to develop.
We'll look at several ways of measuring the novelty of a product concept, and then at the decisions to be made on the basis of this degree of novelty.
2.1 Define the nature of the novelty
You need to be able to objectify what's new in the product concept you're considering.
Here is a list to describe the nature of the innovation:
the product is based on a new scientific...
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Le Masson P., Weil B. and Hatchuel A. – Les Processus d'innovation : conception innovante et croissance des entreprises , Hermès Sciences Éd., Paris, (2006).
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