2. Measure novelty to better manage your project

Depending on the degree of novelty of the concept you want to develop, the way you manage the project will vary. Obviously, a radically new product will surprise customers and make distributors cautious. Quite often, the more radically different the product, the longer it will take to develop.

We'll look at several ways of measuring the novelty of a product concept, and then at the decisions to be made on the basis of this degree of novelty.