5. Asking "how?
How is the document presented? How is the information accessed?
Professional web copywriters generally follow the rules of web writing. Information is presented in the form of an inverted pyramid, with the "five Ws" at its base:
who ?
what ?
why?
when?
where ?
In this way, the pyramid first presents the essential information, what seems most important, and then continues with the details.
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Asking "how?
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Bibliography
Delengaigne X., 100 fiches pour organiser sa veille sur Internet : Au-delà de Google... Outils et astuces pour le professionnel, 3 e edition . Eyrolles, 2019.
Delengaigne X. Écrire pour le web Enrichir et valoriser ses contenus multimédias, Territorial Éditions, 2019 .
Regulatory reference
Loi pour la confiance dans l’économie numérique du 21 juin 2004
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