5. Asking "how?

How is the document presented? How is the information accessed?

Professional web copywriters generally follow the rules of web writing. Information is presented in the form of an inverted pyramid, with the "five Ws" at its base:

• who ?

• what ?

• why?

• when?

• where ?

In this way, the pyramid first presents the essential information, what seems most important, and then continues with the details.