6. Mistakes to avoid

Don't give credence to all the information published on Facebook, as this tool can also be used for disinformation purposes. You need to cross-check the information to give it the credit it deserves.

Don't hire a "trainee" community manager: this is a highly strategic task, and monitoring requires real organization and experience.

Don't forget to facilitate communications between the community manager and the company's other strategic entities: legal, public relations, marketing, sales, etc.