1. Understanding the importance of using Facebook for business
Almost everyone uses Facebook on a personal basis. This social platform has become the most widely used in the world, with almost a billion users in 2012 (according to Facebook figures). An increasing number of companies have also created pages on the site. This has enabled them to establish a new way of communicating with Internet users... and to glean potentially strategic information for savvy market watchers.
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Understanding the importance of using Facebook for business
Identify the quantitative information available on Facebook
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