3. Identify the qualitative information available on Facebook
The great value of Facebook for market watchers comes from the qualitative analysis of the conversations that take place there. Indeed, as more and more companies have Facebook pages, it's important not to overlook this "new" source of information.
3.1 Facebook and image or e-reputation monitoring
The comments posted on your company page are an absolutely essential source of information. It's vital to listen to, categorize and analyze these comments. This analysis will not only enable us to "take the pulse" of Internet users with regard to the products and services offered by the company (part of e-reputation), but also to respond to those who make comments or ask questions, in order to correct perceptions or improve the company's image. This is the role of...
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Identify the qualitative information available on Facebook
Using Facebook for competitive intelligence
Bibliography
Also in our database
The Ultimate Scientific and Technical Reference
