3. Identify the qualitative information available on Facebook

The great value of Facebook for market watchers comes from the qualitative analysis of the conversations that take place there. Indeed, as more and more companies have Facebook pages, it's important not to overlook this "new" source of information.

3.1 Facebook and image or e-reputation monitoring

The comments posted on your company page are an absolutely essential source of information. It's vital to listen to, categorize and analyze these comments. This analysis will not only enable us to "take the pulse" of Internet users with regard to the products and services offered by the company (part of e-reputation), but also to respond to those who make comments or ask questions, in order to correct perceptions or improve the company's image. This is the role of...

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Identify the qualitative information available on Facebook