3. Review your participation in a trade show as an exhibitor or visitor
After the show, the debriefing is an important phase that allows :
pool the data collected at the show;
reflect on how the show went, how we could have worked differently.
All too often, the daily grind takes over before you've had a chance to really capitalize on the harvest you've made. Get a complete list of contacts made at the show, and draw up classification sheets to complete your databases.
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Review your participation in a trade show as an exhibitor or visitor
Our advice
Bibliography
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
Website
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