Review your participation in a trade show as an exhibitor or visitor
Making the most of trade shows without being looted
Practical sheet REF: FIC1070 V1
Review your participation in a trade show as an exhibitor or visitor
Making the most of trade shows without being looted

Author : Pierre MONGIN

Publication date: November 10, 2012 | Lire en français

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3. Review your participation in a trade show as an exhibitor or visitor

After the show, the debriefing is an important phase that allows :

  • pool the data collected at the show;

  • reflect on how the show went, how we could have worked differently.

All too often, the daily grind takes over before you've had a chance to really capitalize on the harvest you've made. Get a complete list of contacts made at the show, and draw up classification sheets to complete your databases.

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