Overview
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Read the articleAUTHOR
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Pierre MONGIN: Mind mapping speaker, consultant and author
INTRODUCTION
The show is not just for large companies. In fact, according to a recent report, 40,000 French SMEs (i.e. 4% of SMEs in France) exhibit every year. Most of these companies consider trade show participation to be a more cost-effective operation than a direct marketing campaign. But a lack of preparation and organization can prevent you from seizing opportunities.
To ensure that these neglects give way to vigilance, we've included some tips on how to prepare for a trade show and how to "grab" strategic information, so as to get a real return on your investment.
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Making the most of trade shows without being looted
Preparing as an exhibitor or visitor at a trade show
Bibliography
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
Website
www.zoominfo.com Zoom Info is the leading B2B directory and provider of business information in the United States. They offer real-time, detailed profiles of millions of companies, employees and some of the most powerful search and targeting tools on the market.
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