1. Preparing as an exhibitor or visitor at a trade show
To get the most out of your participation, which is often very costly, don't underestimate the preparation phase. Don't leave any questions unanswered, and be sure to prepare your staff for the trade fairs too.
First of all, you need to target what you want to know and what information you need to glean. Of course, at a trade show, serendipity and chance encounters can bring their share of interesting information, but it's better to focus on very precise objectives and not lose sight of what you want to find out.
1.1 Select a salon
You can search the Internet for trade shows that interest you, and take part as an exhibitor or visitor. Since it's impossible to visit every show, you need to select the most promising ones.
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Preparing as an exhibitor or visitor at a trade show
Optimize your participation in a trade show as an exhibitor or visitor
Bibliography
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
Website
www.zoominfo.com Zoom Info is the leading B2B directory and provider of business information in the United States. They offer real-time, detailed profiles of millions of companies, employees and some of the most powerful search and targeting tools on the market.
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