2. Optimize your participation in a trade show as an exhibitor or visitor
Your participation (as an exhibitor or visitor) brings many benefits:
recovery of commercial data from customers and suppliers;
better knowledge of competitors, communication strategy, products, collection of samples, brochures, documentation ;
monitoring developments and trends ;
discovering innovative ideas ;
test how your data feedback system works ;
greater motivation for employees entrusted with the task of gathering strategic information.
The information gathered at a trade show is informal and very often oral, resulting in a significant loss of data that could be used.
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Optimize your participation in a trade show as an exhibitor or visitor
Review your participation in a trade show as an exhibitor or visitor
Bibliography
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
Website
www.zoominfo.com Zoom Info is the leading B2B directory and provider of business information in the United States. They offer real-time, detailed profiles of millions of companies, employees and some of the most powerful search and targeting tools on the market.
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