2. Optimize your participation in a trade show as an exhibitor or visitor

Your participation (as an exhibitor or visitor) brings many benefits:

• recovery of commercial data from customers and suppliers;

• better knowledge of competitors, communication strategy, products, collection of samples, brochures, documentation ;

• monitoring developments and trends ;

• discovering innovative ideas ;

• test how your data feedback system works ;

• greater motivation for employees entrusted with the task of gathering strategic information.