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Practical sheet | REF: FIC1850 V1

Managers' specific responsibilities in crisis communication

Authors: Pierre MONGIN, Laurent DELHALLE

Publication date: October 10, 2024 | Lire en français

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    Overview

    Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.

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    AUTHORS

    • Pierre MONGIN: Mind mapping speaker, consultant and author

    • Laurent DELHALLE: Lecturer at Sciences Po Lyon and École de Guerre Économique

     INTRODUCTION

    Unprepared communication during a crisis impacting a company could highlight the failings of its top management, as we can recall from the examples of Buitoni pizzas in the Fraîch'Up range (Nestlé), Findus and Picard beef lasagne that actually contained Romanian horse, Nestlé, KitKat, orangutans and tropical forests in 2010...

    • Discover the crucial responsibilities of general management for effective crisis communication.

    • Learn how strategic management can protect your company's reputation.

    • Explore the essential actions for maintaining stakeholder confidence in times of crisis with this summary sheet.

    This fact sheet will help you to identify the specific responsibilities of crisis communication within a DG that has to deal with a crisis in real time.

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