Managers' specific responsibilities in crisis communication

Unprepared communication during a crisis impacting a company could highlight the failings of its top management, as we can recall from the examples of Buitoni pizzas in the Fraîch'Up range (Nestlé), Findus and Picard beef lasagne that actually contained Romanian horse, Nestlé, KitKat, orangutans and tropical forests in 2010...

• Discover the crucial responsibilities of general management for effective crisis communication.

• Learn how strategic management can protect your company's reputation.

• Explore the essential actions for maintaining stakeholder confidence in times of crisis with this summary sheet.

This fact sheet will help you to identify the specific responsibilities of crisis communication within a DG that has to deal with a crisis in real time.