6. Our advice
6.1 Identify the level of communication by stakeholder on the RACI matrix
Analyze the crisis situation in depth to understand its causes and potential impacts. Identify all stakeholders affected by the crisis and develop clean, transparent and empathetic key messages. Follow the sequence of good communication steps and the RACI matrix. Use appropriate communication channels for each stakeholder group, and set up regular follow-up to update all stakeholders on developments.
#FIGURE# 346 pixels
#Title figure# Stakeholder management matrix, according to their level of power and influence and their interest in your project
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When it comes to crisis communication, the trap is sometimes to over-communicate, thereby creating a climate of anxiety. To get messages across successfully, you need to strike a balance between the multiple channels of dissemination, the appropriate frequency and the type of...
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