7. Mistakes to avoid
7.1 Don't act on impulse.
Ignoring a crisis can considerably exacerbate the negative impact on the company and its reputation. However, it is sometimes strategic not to communicate immediately, in order to better understand the situation and prepare an appropriate response. Build and maintain relationships of trust with the players in your environment to avoid finding yourself isolated.
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When it comes to crisis communication, the trap is sometimes to over-communicate, thereby creating a climate of anxiety. To get messages across successfully, you need to strike a balance between the multiple channels of dissemination, the appropriate frequency and the type of...
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