Practical sheet | REF: FIC1019 V1

Rethinking the notion of "watch customers

Author: Sophie LAFOURCADE

Publication date: October 10, 2012 | Lire en français

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6. Mistakes to avoid

  • Don't try to generalize practices or specifically satisfy a type of population without putting them into perspective with your strategic objectives.

  • Don't forget the basic needs of your customers (for example, reliable monitoring of literature on a given topic).

  • Don't forget the links with the KM approach.

  • Don't forget the CNIL.

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