2. Identify the key needs and expectations of current customers
It involves observing and analyzing initiatives, listening to and questioning customers and professionals.
2.1 Customer care
Consult, listen to and observe customers in all circumstances, at all levels of the organization, and review the following questions:
what are their needs, their ideal expectations, their knowledge, their uses and practices, their difficulties and sometimes their fears with regard to monitoring?
for what purposes do they need to keep watch today, or do they keep watch themselves?
what exactly do they do with the information they obtain?
what do they think of the intelligence made available...
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Identify the key needs and expectations of current customers
Implement the necessary changes in line with current customer expectations
Bibliography
Also in our database
Bibliography
Noubel J.-F., Intelligence collective, la révolution invisible , 2004, revised September 26, 2005.
Prévot F. et al, Perspectives fondées sur les ressources : proposition de synthèse , 2010. Available at cairn.info
Williams...
Websites
http://intranet-rse.blogspot.fr/ Internal or extended social and collaborative networks. Internal social and collaborative networks, often referred to as CSNs, are reshaping internal communications by offering an interface and functionalities similar to those of professional social networks.
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