3. Characterize the Persona's practice for the subject in question by describing its profile and behavior.
By grouping them by usage and behavioral profile, you can create Persona, the fictitious actors of your innovative offers. This will enable you to compare your ideas and innovative proposals with their profiles, and adjust them accordingly.
Each profile embodies practices that can be far-reaching, even caricatural. They show where the limits of use and acceptance of the innovative offer lie.
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Characterize the Persona's practice for the subject in question by describing its profile and behavior.
Write descriptive scripts of the innovative offer in relation to the various Persona created.
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