Scenario-building for innovative experience players

You've got "creative material" from brainstorming sessions or observation sequences, and you want to synthesize this content into an innovative concept.

At the end of one or more creativity sessions, the temptation to transform ideas into an innovative product or service concept is very strong, but also very risky, because at this stage expression is focused on the product, when it is above all necessary to ensure the relevance of the proposition made to future customers: the concept's raison d'être.

Ensuring the relevance of the offer means being able to confront your innovative proposal with all your target customers, even though the innovative product or service doesn't yet exist. It's a matter of projecting this creative material into experience to visualize innovative solutions in the form of one or more storyboards. This makes it possible to :

• Understand the context in which the innovative offering takes root (trigger factors and environmental contexts);

• put the user at the heart of the design process ;

• visualize interactions with events outside the proposal ;

• prioritize functions from the user's point of view (vs. from the machine's point of view);

• understand the conditions for success of the innovative offer from the customer's point of view;

• equip yourself with a tool that enables you to react to adjustments (attributes, associated services, etc.);

• write user-centered innovation specifications.