5. Visualize sequences using experience storyboards: before/during/after

This is the visualization phase of the innovative experience, the real staging of the previously written script. This is a tool, not an end in itself. The storyboard will be the means of getting your potential customers to react to your innovative proposals.

How can we formalize a storyboard to use it as a tool for assessing the relevance of the innovation?

• Respect the script's division: before/during/after.

• Respect the script's content and sequences.

• Focus not on the design (graphic expression) but on the idea to be conveyed.

• Choose a naïve design, so as not to be tempted to go into a level of detail that might be open to discussion.

• Do not represent more than one idea or script...