Securing innovation through intellectual property

Intellectual property can be a strategic tool for protecting an artistic creation (a design, a model), a brand, a slogan, or an industrial process (a patent). It is also a means of promoting know-how to teams and business partners, and of selling licenses. In this way, intellectual property becomes a communication tool that enhances a company's dynamic image.

• What can you protect intellectually?

• How to implement intellectual property?