7. Glossary

Innovator

The innovator is the person who makes the switch between ideas – however successful – and the economy. To achieve this, the innovator gathers together ideas, experience, prototypes and market data to define the conditions for commercialization (technical standard and business model) and to prove his or her choice by carrying out the first significant commercializations. In this way, he or she almost simultaneously accomplishes the three tasks that definitively shift the process from the intellectual to the economic side:

• finalizing the technical model ;

• business model definition ;

• verification of these models by the first substantial sales (beginning of the collective choice in favor of the new product or service).