5. Our advice

Think of all your products as services for your customers. It's a win-win situation. In particular, adopt a service-oriented design method (result) rather than a product-oriented design method (material means in your possession) to consider different ways of obtaining the same service.

Imagine all the additional services that could be added to your products: modularization, product upgradability during its lifetime, after-sales service, warranty types and extensions, training advice, user clubs...

Consider changing your business model, at least partially, for certain products, by moving towards a functionality-based economy, i.e. retaining ownership of your products over their lifetime, leasing them to your customers and selling your know-how.