4. What are the advantages of switching from a product to a service? The win-win strategy

In the above table, contracting a service rather than a product, or thinking in terms of "service" for a company, can be advantageous from several points of view:

• From a cost point of view. We don't know the return on investment for a product we own. For example, the owner of an electric drill will only use it for seven minutes on average in his or her lifetime, which is obviously not as much as if the drill were made available to a community. This kind of pooling is known as pooling, and is used on a daily basis in Scandinavian condominiums for laundry.

• From the point of view of knowledge and cognitive load. Owning products brings with it the servitude of maintaining them and knowing how to use them, such as maintaining a lawnmower and knowing how to mow, rather than buying a lawnmower.

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