Overview
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Read the articleAUTHOR
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Bernard YANNOU: University Professor, Industrial Engineering Laboratory, CentraleSupélec, Université Paris-Saclay
INTRODUCTION
If you'd like to develop a new service, we've put together a seven-step process to help you design it step by step. Designing a service is called "building a service offering". In this document, we propose a seven-step process:
Defining the customer and his values
Functional analysis of service offering
Designing the basic service package
Designing the production process
Staging design (front office, back office production support)
Infrastructure design (production back office and support processes) and costing
Service validation
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Designing a service: a seven-step method
Defining the customer and his values
This method is based on analysis approaches, from the global representation of a service seen in the What's the point of evolving a product into a service?
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