Designing a service: a seven-step method

If you'd like to develop a new service, we've put together a seven-step process to help you design it step by step. Designing a service is called "building a service offering". In this document, we propose a seven-step process:

• Defining the customer and his values

• Functional analysis of service offering

• Designing the basic service package

• Designing the production process

• Staging design (front office, back office production support)

• Infrastructure design (production back office and support processes) and costing

• Service validation