Writing an innovation brief to communicate to teams

Companies' strategic development priorities are often defined around major industrial, societal, environmental and human challenges, in order to guide research and development teams in the areas they need to investigate. In your role as innovation manager, you'll be using these roadmaps to steer innovation.

• How do you turn these strategic priorities into product or service innovation briefs?

• How to illustrate these axes without stating the expected answers?

• How can we leave the field of investigation open and ensure that the objectives to be achieved are understood?

• How can we express our questioning in terms of objectives rather than means?

• How do you translate questioning into user objectives?

• How do you take a step aside and dare to break new ground?