5. Mistakes to avoid
5.1 Give the answer in the question
The brief would, in fact, be focused on the object and not on the user objective. You'll be focused on improvement, not major innovation.
Example: identify a major innovation in dishwashers. The answer lies in the question: the expected result is a dishwasher! But the user objective is not focused on the object...
SCROLL TO TOP5.2 Working on an "update" of an existing innovation brief
You'd be making an improvement brief, not an innovation one....
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Mistakes to avoid
Article included in this offer
"Management and innovation engineering"
(
434 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
Also in our database
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
