1. Cross-reference the company's strategic sector orientations with cross-sector data

You have a roadmap (the company's strategic axes) and you're about to draw up research and innovation axes for your teams.

Sectoral decompartmentalization has become widespread. There are very few sectors that are not dependent on developments in related sectors. What's more, profound changes such as digital technology (mobile or otherwise) are having an impact on the relationship between offers and content... To address the content of your development axes, you need to :

• investigate cross-sectoral cultural and societal mutations: what changes in usage and behavior are emerging, consolidating or declining? Don't just look at trends that are directly linked to your industrial sector, but open up your curiosity to the outside world, because an emerging trend in one sector can turn out to be a lever or a constraint for...