3. Tailor messages to your audience
It's important to differentiate the messages to the different players involved in improvement in your organization: management, supervisors, staff.
3.1 For management
It is important for you to be able to rely on the requirements of ISO 9001 :
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Reference standards
ISO 9001:2008 - Paragraph 0.2 "Process approach
ISO 9001:2008 - Paragraph 5.4.1 "Quality objectives
ISO 9001:2008 - Paragraph 5.6 "Management review".
ISO 9001:2008 - Paragraph 6.2.2 d) "Competence, training and awareness".
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