8. Mistakes to avoid
8.1 Don't neglect rigor under the guise of creativity
Each technique follows a rigorous process that must be respected. Set up a group with only "experts" in the field in question.
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Mistakes to avoid
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Bibliography
Guy AZNAR, Ideas (Édition d'organisation)
Luc de BRADANDERE, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées (Dunod)
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Website of the French association of creativity professionals; it contains a comprehensive bibliography and practical tools; these are only available to members of the association.
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